Annual Strategy

      ✓ Strategy Audit
      Review of past strategies and performance to align future plans.
Budget Setting

      ✓ Market Conditions Score (MCS)
      Analyzing external market factors to inform budget decisions.
Campaign Goal Setting

      ✓ Journey Mapping Workshop
      Mapping the customer journey to define campaign goals and KPIs.
Creative Strategy

      ✓ Oravant Creative Quadrants
✓ Creative Risk Envelope
      Exploring creative directions and risk profiles for messaging.
Campaign Optimization

      ✓ Budget Reallocation Sprints
      Agile redistribution of funds based on campaign performance.
Campaign Results

      ✓ Independent ROI Review
      Objective analysis of returns to guide future strategy.