Planning Stage
Execution Stage
Annual Strategy
✓ Strategy Audit
Review of past strategic effectiveness and future positioning.
Budget Setting
✓ Market Conditions Score (MCS)
Use external data to guide budget alignment.
Campaign Goal Setting
✓ Journey Mapping Workshop
Clarify customer flow and define campaign goals.
Creative Strategy
✓ Oravant Creative Quadrants
✓ Creative Risk Envelope
✓ Creative Risk Envelope
Balance creative ambition with strategic alignment.
Campaign Optimization
✓ Budget Reallocation Sprints
Agile adjustments to maximize campaign effectiveness.
Campaign Results
✓ Independent ROI Review
Third-party validation of performance outcomes.